5 Must-Have Store Signs for Black Friday
Get Ready for the Rush
After answering “Where are the Black Friday deals?” for the twentieth time, you might find yourself wishing you’d put up an arrow. Planning your signs while you’re setting up the merchandise gives you a chance to answer that question before customers ask. Point them toward the display, then make the offer easy to understand when they get there.
Here are five types of signs to work into your Black Friday setup, along with a few display options for each:
1. Entrance Signs
2. Directional Signs
3. Product Signs
4. Sales Signs
5. Checkout and Impulse Buy Signs
Get Ready for the Rush
After answering “Where are the Black Friday deals?” for the twentieth time, you might find yourself wishing you’d put up an arrow. Planning your signs while you’re setting up the merchandise gives you a chance to answer that question before customers ask. Point them toward the display, then make the offer easy to understand when they get there.
Here are five types of signs to work into your Black Friday setup, along with a few display options for each:
1. Entrance Signs
Let customers see what’s on sale before they reach the door. Put your main Black Friday offer in the window, and make any special opening hours easy to find. Keep the headline short enough to read on the way in, with any conditions just below it.
Our Gecko Pocket Window Clings have a pocket for your printed sign and cling to glass surfaces using micro-suction. You can move and reuse the holders, so they work well for temporary sale notices on windows or glass doors. When Black Friday is over, slide in a new sign for your next holiday promotion.
If you change your window posters often, our Window Frame System lets you display signs facing both inside and outside. You can replace the inserts from inside the store when the next promotion starts. For a poster beside the entrance, try a double-sided A-Board sidewalk sign. Set it where approaching customers can see the offer while still leaving plenty of room to get through the door.
Our Gecko Pocket Window Clings have a pocket for your printed sign and cling to glass surfaces using micro-suction. You can move and reuse the holders, so they work well for temporary sale notices on windows or glass doors. When Black Friday is over, slide in a new sign for your next holiday promotion.
If you change your window posters often, our Window Frame System lets you display signs facing both inside and outside. You can replace the inserts from inside the store when the next promotion starts. For a poster beside the entrance, try a double-sided A-Board sidewalk sign. Set it where approaching customers can see the offer while still leaving plenty of room to get through the door.
2. Directional Signs
Even your regular shoppers may need a little direction if you’ve moved the Black Friday deals to a different part of the store. Put a sign where shoppers need to choose which way to turn. A short message such as “Black Friday Deals” with an arrow can point them toward the right display.
A Como Series Arrow Shaped Sign Stand works well at those turns. Its double-sided arrow panel can point customers toward a sale display or show them where the checkout line begins. If you’re short on floor space, our Magnetic Aisle Marker attaches to metal fixtures and holds a sign out from the shelving.
Walk up to each sign from the direction customers will approach. Make sure they can see it before the intersection and that nearby merchandise doesn’t block the view.
A Como Series Arrow Shaped Sign Stand works well at those turns. Its double-sided arrow panel can point customers toward a sale display or show them where the checkout line begins. If you’re short on floor space, our Magnetic Aisle Marker attaches to metal fixtures and holds a sign out from the shelving.
Walk up to each sign from the direction customers will approach. Make sure they can see it before the intersection and that nearby merchandise doesn’t block the view.
2. Directional Signs
Even your regular shoppers may need a little direction if you’ve moved the Black Friday deals to a different part of the store. Put a sign where shoppers need to choose which way to turn. A short message such as “Black Friday Deals” with an arrow can point them toward the right display.
A Como Series Arrow Shaped Sign Stand works well at those turns. Its double-sided arrow panel can point customers toward a sale display or show them where the checkout line begins. If you’re short on floor space, our Magnetic Aisle Marker attaches to metal fixtures and holds a sign out from the shelving.
Walk up to each sign from the direction customers will approach. Make sure they can see it before the intersection and that nearby merchandise doesn’t block the view.
A Como Series Arrow Shaped Sign Stand works well at those turns. Its double-sided arrow panel can point customers toward a sale display or show them where the checkout line begins. If you’re short on floor space, our Magnetic Aisle Marker attaches to metal fixtures and holds a sign out from the shelving.
Walk up to each sign from the direction customers will approach. Make sure they can see it before the intersection and that nearby merchandise doesn’t block the view.
3. Product Signs
Once shoppers reach the display, make it easy to tell what’s on sale. If similar items sit next to each other, a discount on one size or style can be easy to misread. Put the price beside the correct product, and explain any purchase requirements before someone adds it to their cart.
Our C-Channel Sign Holder is a shelf talker that clips onto compatible shelf channels and holds a printed sign in a non-glare pocket. You can place the sign below the shelf line or at shelf level, depending on how your merchandise is arranged. Keep the price and purchase details together where shoppers can read them before picking up an item.
For a small sale sign that sticks out from the shelf, try our Adhesive Shelf Wobbler. A flexible strip connects the graphic to the shelf label, letting it wobble slightly as air moves around it. Use it for a short message about a featured deal, with the price and any conditions easy to find beside the product.
Our C-Channel Sign Holder is a shelf talker that clips onto compatible shelf channels and holds a printed sign in a non-glare pocket. You can place the sign below the shelf line or at shelf level, depending on how your merchandise is arranged. Keep the price and purchase details together where shoppers can read them before picking up an item.
For a small sale sign that sticks out from the shelf, try our Adhesive Shelf Wobbler. A flexible strip connects the graphic to the shelf label, letting it wobble slightly as air moves around it. Use it for a short message about a featured deal, with the price and any conditions easy to find beside the product.
4. Sales Signs
If a whole department is on sale, give it a larger sign shoppers can read as they approach. A message such as “25% Off All Winter Coats” tells them what’s included and how much they’ll save. If only some coats are on sale, say so on the sign.
For a wall poster beside the department, use an Aluminum Snap Frame. The front opens so you can swap in a new graphic for your next holiday promotion without taking the frame down.
Our freestanding Poster Stand “Fresh” can stand beside a sale table. Its frame snaps open for poster changes, and you can choose a single- or double-sided version. The double-sided option is useful when shoppers approach from opposite directions. Check the view from both sides before deciding where the stand should go.
If shelving blocks the view across the store, try hanging the promotion overhead. Our Banner Hanger “Easy” clamps onto the top and bottom of your banner to hold it straight and secure. Keep the headline short, and check that you can read it from the aisle where shoppers will approach.
For a wall poster beside the department, use an Aluminum Snap Frame. The front opens so you can swap in a new graphic for your next holiday promotion without taking the frame down.
Our freestanding Poster Stand “Fresh” can stand beside a sale table. Its frame snaps open for poster changes, and you can choose a single- or double-sided version. The double-sided option is useful when shoppers approach from opposite directions. Check the view from both sides before deciding where the stand should go.
If shelving blocks the view across the store, try hanging the promotion overhead. Our Banner Hanger “Easy” clamps onto the top and bottom of your banner to hold it straight and secure. Keep the headline short, and check that you can read it from the aisle where shoppers will approach.
4. Sales Signs
If a whole department is on sale, give it a larger sign shoppers can read as they approach. A message such as “25% Off All Winter Coats” tells them what’s included and how much they’ll save. If only some coats are on sale, say so on the sign.
For a wall poster beside the department, use an Aluminum Snap Frame. The front opens so you can swap in a new graphic for your next holiday promotion without taking the frame down.
Our freestanding Poster Stand “Fresh” can stand beside a sale table. Its frame snaps open for poster changes, and you can choose a single- or double-sided version. The double-sided option is useful when shoppers approach from opposite directions. Check the view from both sides before deciding where the stand should go.
If shelving blocks the view across the store, try hanging the promotion overhead. Our Banner Hanger “Easy” clamps onto the top and bottom of your banner to hold it straight and secure. Keep the headline short, and check that you can read it from the aisle where shoppers will approach.
For a wall poster beside the department, use an Aluminum Snap Frame. The front opens so you can swap in a new graphic for your next holiday promotion without taking the frame down.
Our freestanding Poster Stand “Fresh” can stand beside a sale table. Its frame snaps open for poster changes, and you can choose a single- or double-sided version. The double-sided option is useful when shoppers approach from opposite directions. Check the view from both sides before deciding where the stand should go.
If shelving blocks the view across the store, try hanging the promotion overhead. Our Banner Hanger “Easy” clamps onto the top and bottom of your banner to hold it straight and secure. Keep the headline short, and check that you can read it from the aisle where shoppers will approach.
5. Checkout and Impulse-Buy Signs
By the time shoppers reach checkout, a small reminder can still help. If you stock batteries by the register, a sign can save someone buying a battery-powered gift from having to come back for them later. An Acrylic L-Display holds your sign at an angle beside the products on the counter, with an insert that slides in from the side. Place it where shoppers can read the offer while they wait.
For a gift-card reminder at the register, try our DeskWindo. It lies flat on the counter, with a printed insert beneath a scratch-resistant cover and a slip-resistant base that keeps it in place without adhesive. That gives the shopper who’s stuck on one last present another option before paying. Keep the message short and leave enough room for someone to pick up an item and finish paying.
For a gift-card reminder at the register, try our DeskWindo. It lies flat on the counter, with a printed insert beneath a scratch-resistant cover and a slip-resistant base that keeps it in place without adhesive. That gives the shopper who’s stuck on one last present another option before paying. Keep the message short and leave enough room for someone to pick up an item and finish paying.
Keep Your Signage Consistent
As you put these signs in place, use the same promotion name throughout the store. If your window says “Black Friday Gift Sets,” repeat that wording on the directional signs, then use the product signs to explain the prices and which sets are included. Before you open, take one more walk through to check that the signs match the displays and the prices match what customers will pay at the register. It’s much easier to replace an incorrect sign before the checkout line starts forming.
Browse our retail sign stands and clear sign holders to find what you need for your Black Friday setup. You can also ask us about custom printing for the holders you’ve picked.
Browse our retail sign stands and clear sign holders to find what you need for your Black Friday setup. You can also ask us about custom printing for the holders you’ve picked.